Immersive Planet Stand: IAAPA Expo Asia
We were commissioned to deliver a bespoke exhibition stand for Immersive Planet at IAAPA Expo Asia in Bangkok, organised by the International Association of Amusement Parks and Attractions (IAAPA). The objective was clear: they wanted an exhibition stand builder to create a bold, professional presence that would stand out on a competitive show floor while reflecting their expertise in immersive experience design.
The stand needed to capture attention while also providing a functional, welcoming space for meaningful conversations with developers, operators, and partners.
About Immersive Planet
Immersive Planet is a Barcelona-based design and consulting studio specializing in immersive entertainment and edutainment experiences. Their work spans theme parks, resorts, museums, and attractions, combining storytelling, architecture, and technology to create engaging visitor experiences worldwide.
Their identity leans toward creative, visually striking design with a strong emphasis on storytelling and innovation.
The Brief
Immersive Planet required a stand that would showcase their creative capabilities while remaining practical for a busy, multi-day exhibition. It needed to attract attention, communicate their brand clearly, and support both informal conversations and more focused meetings.
The main requirements were:
Strong Brand Presence: A visually impactful stand that reflected their expertise in immersive design.
Open & Engaging Layout: Encouraging visitors to explore the space and interact with the brand.
Meeting Functionality: A comfortable area for in-depth discussions with potential clients and partners.
The Challenge
IAAPA Expo Asia is a fast-paced and highly competitive environment, with leading global brands all competing for attention. The challenge was to create a stand that stood out creatively while still maintaining a professional and approachable feel.
Balancing visual impact with usability was key. The space needed to remain open and inviting, while also allowing for more private, focused conversations without disrupting the overall flow.
The Result
The final stand delivered a strong visual presence, using clean structural elements combined with high-impact graphics to reflect Immersive Planet’s creative approach. Strategic lighting and clear sightlines ensured the stand was visible from multiple angles across the exhibition floor.
The layout featured an open, welcoming frontage that drew visitors in, complemented by a more defined meeting area toward the rear. This allowed the team to move naturally from initial engagement to more detailed project discussions.
Overall, the stand successfully combined creativity with functionality—capturing attention, encouraging interaction, and providing a professional environment aligned with Immersive Planet’s brand. It demonstrates how thoughtful design can translate a creative identity into a highly effective exhibition space.
