At the Global Gypsum Conference & Exhibition 2026 in Istanbul, Turkey, Alier showcased its GYPZERO concept with a distinctive exhibition stand delivered by Fret Free Exhibitions. Bringing together professionals from across the international gypsum and plasterboard industries, the event provided an opportunity for Alier to highlight its commitment to sustainability, strengthen industry relationships, and connect with potential customers.
About Alier
Alier is a Spanish company specialising in recycled paper and sustainable paper-based solutions for industrial applications. With a strong focus on circular economy principles, the company works to reduce environmental impact through innovative manufacturing processes and the responsible use of recycled materials.
Its GYPZERO concept reflects this approach, positioning sustainability and industrial performance at the heart of its offering to the gypsum and plasterboard industry.
The Brief
Alier required an exhibition stand that would provide a distinctive presence at the event while communicating the GYPZERO identity and its sustainability-focused message.
The stand needed to combine strong visual branding with a practical, welcoming space for meetings and discussions, allowing the Alier team to engage comfortably with visitors throughout the exhibition.
Our Solution
Fret Free Exhibitions delivered a stand built around GYPZERO’s distinctive purple branding, creating a bold and recognisable presence on the exhibition floor. The use of Bematrix structure aligned perfectly with the sustainable concept.
Large-format recyclable graphics formed the backdrop, with prominent GYPZERO lettering and supporting messaging communicating the concept’s identity. A contrasting yellow-green branded feature added further visual impact and helped the stand stand out within the exhibition hall.
Two high-level meeting tables with seating provided dedicated areas for conversations, while a screen offered an additional platform for presenting information to visitors.
The result was a clean, functional and sustainable stand that balanced visual impact with the practical requirements of a busy industry event.
We’ve been working with Fret Free Exhibitions for the past three years, and it has always been a great experience. From preparing the initial proposal to the installation and support throughout the build-up, the team has been wonderful to work with.
We’ll definitely continue working together, as we know we can count on them to make sure everything goes well.
A special thank you to Jon for all his help and for always finding solutions!
— Florencia Podetti
