We were commissioned to deliver an exhibition stand for WEIG at the Global Gypsum Conference & Exhibition 2026 in Istanbul, Turkey. As a major international gathering for the gypsum and plasterboard industries, the event provided an opportunity for WEIG to showcase its expertise in technical paper solutions, strengthen relationships with industry partners, and connect with potential customers from around the world.
About WEIG
WEIG is an established German manufacturer specialising in paper and packaging solutions, with a strong presence in the international gypsum industry through its Technical Liner division.
The company produces specialist liner papers used in plasterboard manufacturing, combining technical expertise, manufacturing experience, and a focus on product quality and innovation.
The Brief
WEIG required an exhibition stand that would reflect its established position within the industry, upgrading from the shell-scheme they had used in previous years.
The key requirements included:
Strong Brand Visibility:
A professional stand design incorporating prominent WEIG branding to establish a recognisable presence within the exhibition.
Visitor Engagement:
An accessible and inviting environment where delegates could comfortably approach the team and learn more about the company’s products and capabilities.
Meeting & Networking Space:
A functional setting for discussions with existing customers, prospective partners, and industry professionals throughout the event.
The Challenge
Global Gypsum attracts specialist manufacturers, suppliers, and technical professionals from across the international gypsum industry, creating an environment where exhibitors need to communicate their expertise clearly and effectively.
The challenge was to create an exhibition space that would represent WEIG’s technical capabilities while remaining approachable and practical for business discussions. The stand needed to balance strong corporate branding with the functional requirements of an event focused on industry relationships and specialist product knowledge.
The Result
The completed exhibition stand provided WEIG with one of the stands from our pre-designed Bematrix packages which are economical, but also provide a professional stand presence.
The stand was designed to support conversations with industry professionals while presenting WEIG as an established and knowledgeable supplier to the gypsum and plasterboard sectors.
By combining a clear brand presence with a welcoming exhibition environment, the project supported WEIG’s objectives of maintaining industry relationships, engaging with prospective customers, and reinforcing its position within the international market.
